The name
N40 takes its name from the latitude of New York City — 40° north of the equator.
The same parallel that threads Madrid, Naples, and Beijing also runs through the harbor, the bridges, and the room where this firm started.
Not a longitude. Not a full set of coordinates. Just the line that marked the beginning.
MadridNew YorkBeijing
40°00′00″ N
40° N
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